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33 products

Free Rein Curl Cream
Free Rein Curl Cream200mL
Enhances curls, smooths blowouts and shapes sleek ponytails, with pequi oil and shea butter for frizz control and versatile, medium hold.
Sale price$35.00
Hi-Hydrating Conditioner
Hi-Hydrating Conditioner200mL
Replenishes moisture and eases stubborn tangles with avocado oil and provitamin B5, leaving hair supple, smooth and ready to move.
Sale price$35.00
Back of Bottle™ Hi Hydrating Shampoo 1L – nourishes and restores moisture; gentle cleanse for soft, smooth, healthy hair
Hi-Hydrating Shampoo250mL
A moisture-focused cleanse with glycerin and provitamin B5 that leaves dry-feeling hair softer, more supple and easier to work with.
Sale price$35.00
ID Shampoo
ID Shampoo250mL
An everyday cleanse with pea protein, jojoba esters and provitamin B5 to leave hair clean, conditioned and ready for whatever comes next.
Sale price$29.00
ID Conditioner
ID Conditioner200mL
Everyday detangling with argan oil and provitamin B5 for softer hair, smoother styling and less friction in your routine.
Sale price$29.00
Free Rein Curl Conditioner
Free Rein Curl Conditioner200mL
Detangles, replenishes moisture and helps reinforce hair with pea protein and provitamin B5, giving natural texture a softer, more manageable foundation.
Sale price$35.00
Free Rein Curl Shampoo
Free Rein Curl Shampoo250mL
Curl care starts at the wash: a moisture-rich cleanse with hyaluronic acid and pea protein for softer hair and more manageable natural texture.
Sale price$35.00
Plenti-Full Styling Spray
Plenti-Full Styling Spray258mL
Builds body from roots to ends with a volumizing polymer blend, giving hair fuller shape and touchable styling support.
Sale price$35.00
Grip and Grace Texture Finishing Spray
Grip and Grace Texture Finishing Spray258mL
Builds fullness, separation and grip with zeolite, while squalane and provitamin B5 keep the finish touchable.
Sale price$35.00
Lifted Volumizer
Lifted Volumizer125mL
Firm hold where volume begins: a root-lifting spray that builds lift and gives your style the structure to stay up.
Sale price$35.00
Hi-Hydrating Hair Mask
Hi-Hydrating Hair Mask150mL
Concentrated conditioning with jojoba oil and a smoothing complex to soften roughness, ease tangles and bring back a supple, polished feel.
Sale price$35.00
Shore Thing Texturizing Spray
Shore Thing Texturizing Spray125mL
Brings out waves, separation and lived-in texture, with styling polymers and moisture-binding glycerin for movement and medium hold.
Sale price$35.00
Hi-Hydrating Moisturizing Oil in 50mL
Hi-Hydrating Moisturizing Oil50 mL
Avocado and argan oils soften dry-feeling ends, smooth flyaways and add shine—a lightweight finish for damp or dry hair.
Sale price$33.00
True Hue Shampoo
True Hue Shampoo250mL
Cleanses with colour in mind, pairing provitamin B5 and sunflower extract with conditioning care for vibrant color and a softer feel.
Sale price$35.00
Stay & Play leave-in conditioner bottle for hair hydration and detangling.
Stay + Play Leave In Conditioner125mL
Detangles, replenishes moisture and smooths flyaways with hyaluronic acid, squalane and coconut oil, making air-drying or styling easier.
Sale price$35.00
True Hue Conditioner
True Hue Conditioner200mL
Keeps colour looking vibrant and hair feeling supple, with sunflower extract, avocado oil and detangling care that brings out the finish.
Sale price$35.00
Violets Are True Shampoo
Violets Are True Shampoo250mL
Tones down unwanted yellow while cleansing, with violet pigment, shea butter and plant oils for cooler color that still feels cared for.
Sale price$35.00
Sold outBack of Bottle™ Shining Armor Frizz & Heat Primer for frizz control and heat protection, 125ml
Shining Armor Frizz & Heat Primer125mL
Primes hair for heat, smooths frizz and adds shine, with pequi oil and a silicone-free smoothing system in one styling step.
Sale price$35.00
Violets Are True Conditioner
Violets Are True Conditioner200mL
Cooler tone. More care. Violet pigment, pea protein and marine extracts work alongside rich conditioning to detangle and soften blonde, lightened and grey hair.
Sale price$35.00
Restore & After Conditioner
Restore & After Conditioner200mL
Replenishes stressed hair with squalane, shea butter and provitamin B5, smoothing roughness and easing tangles so styling feels less like a struggle.
Sale price$35.00
Back of Bottle™ ID Shampoo 1L – balances scalp and supports long-term hair health; gentle cleanse for soft, manageable hair
ID Shampoo 1L
An everyday cleanse with pea protein, jojoba esters and provitamin B5 to leave hair clean, conditioned and ready for whatever comes next.
Sale price$70.00
Hold On Hairspray
Hold On Hairspray258mL
Sets the shape, keeps the movement: quick-drying, brushable hold with pea protein and provitamin B5 for conditioning support.
Sale price$35.00
Hi-Hydrating Conditioner 1L
Hi-Hydrating Conditioner 1L
Hydrates, detangles, and restores balance without the weight
Sale price$124.00
Restore & After Shampoo
Restore & After Shampoo250mL
Cleanses and helps strengthen stressed hair with pea protein and amino acids, while replenishing softness lost to color, heat and styling.
Sale price$35.00
Refine Intervention Shampoo
Refine Intervention Shampoo250mL
Clears away buildup while keeping hair workable, combining a clarifying cleanse with provitamin B5 and conditioning oils for a fresh start.
Sale price$35.00
Back of Bottle™ Hi Hydrating Shampoo 1L – nourishes and restores moisture; gentle cleanse for soft, smooth, healthy hair
Hi-Hydrating Shampoo 1L
A moisture-focused cleanse with glycerin and provitamin B5 that leaves dry-feeling hair softer, more supple and easier to work with.
Sale price$99.00
Refine Intervention Conditioner
Refine Intervention Conditioner200mL
Softness after the reset: jojoba, aloe and pea protein detangle and condition, leaving freshly cleansed hair easier to manage.
Sale price$35.00
Copy / Paste Styling Clay
Copy / Paste Styling Clay85g
Clay for grip. Waxes for flexibility. Shapes, separates and reworks hair with texture, control and a natural finish.
Sale price$35.00
ID Conditioner 1L
ID Conditioner 1L
Everyday detangling with argan oil and provitamin B5 for softer hair, smoother styling and less friction in your routine.
Sale price$88.00
Restore & After Conditioner 1L
Restore & After Conditioner 1L
Luxurious repair conditioner for heat or chemically-treated hair.
Sale price$124.00
Restore & After Shampoo 1L
Restore & After Shampoo 1L
Repair-focused shampoo for heat or chemically treated hair.
Sale price$99.00
Sold outTrue Hue Shampoo 1L
True Hue Shampoo 1L
Hydrates, nourishes and extends the life of color-treated hair
Sale price$99.00
True Hue Conditioner 1L
True Hue Conditioner 1L
Hydrates, nourishes and maintains vibrancy of color-treated hair
Sale price$124.00