Violets Are True Shampoo

Name: Violets Are True Shampoo
Brand: BACK OF BOTTLE ™ US
SKU: B0804
Price: 35.00 USD
Availability: InStock

250mL

Violet-pigmented shampoo for color-treated or grey hair

Results You’ll Notice

Gently cleanses while neutralizing brassiness
Hydrates and smooths strands
Leaves hair soft, vibrant, and color-protected

What’s Inside (and why it matters)

Shea Butter – Deeply moisturizes and softens hair
Avocado Oil – Smooths frizz and enhances shine
Moringa Seed Extract – Strengthens strands and supports scalp health
Sunflower Seed Extract – Enhances shine and protects hair

$35.00

Violets Are True Shampoo

$35.00

Water (Aqua), Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Glycol Stearate, Coconut Acid, Jojoba Esters, Tocopherol, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Persea Gratissima (Avocado) Oil, Citrus Limon (Lemon) Peel Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Saccharum Officinarum (Sugarcane) Extract, Cocamide MIPA, Sodium Isethionate, Ethylhexylglycerin, Glycerin, Aminomethyl Propanol, Sodium Hydroxide, Citric Acid, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance (Parfum), Ext. Violet 2 (CI 60730)

Ingredients

Green in Action

Packaged in 100% PCR plastic — fully recyclable, sustainably sourced, and built to perform as beautifully as what’s inside

How to Use

Massage through wet hair and scalp. Lather well. Rinse thoroughly

Aroma

Mellow scent with Eucalyptus and Camphor, tinged with Lavender and Vanilla

Not sure where to start?

Try the Functional Hair Quiz.

This purple toning shampoo receives exceptional praise from customers. Shoppers said it's "the best toning shampoo" they've used, keeping blonde, platinum, silver, and gray hair vibrant and bright while eliminating brassiness. Customers love that it's "truly gentle and hydrating," moisturizing without drying fine or curly hair. No negative feedback.

The best toning shampoo I've ever used! Keeps my platinum blonde hair looking fresh and vibrant.
Very moisturizing! Makes my hair feel super soft and keeps my gray hair soft and manageable.
The best purple shampoo I have ever used. Does not dry out my fine, curly hair at all.

5 stars: 6 (100%)
4 stars: 0 (0%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

Very moisturizing! It makes my hair feel super soft

Very moisturizing! It makes my hair feel super soft. I wash my hair daily but use this every other wash. It keeps my gray hair soft, manageable, and brightly defined.

No more brassy hair!!

I love this shampoo & conditioner for helping to keep the brass out of my blonde hair!

Best Toning Shampoo for Platinum Blondes

This is hands down the best toning shampoo I've ever used! It keeps my platinum blonde hair looking fresh and vibrant, and it’s the only toning shampoo I’ve found that’s truly gentle and hydrating. I’m obsessed!

The best.

The best purple shampoo I have ever used. Does not dry out my fine, curly hair at all.

Best at keeping my silver bright and sparkling!

For over a year now, I Violets are True Shampoo and conditioner work splendidly to keep my silver bright and sparkling and it takes the smallest little puddle so, I know what’s inside are exactly what I need and no wasteful chemicals. Compliments on my hair color are a consistent joy.

Makes my grey hair more vibrant

Smells great and feels gentle on my hair and scalp...

Violets Are True Shampoo

Violets Are True Shampoo

Let customers speak for us