Love this shampoo! Makes my hair feel soft and shiny.
Love how the conditioner makes my hair feel. Soft and shiny.
Smells wonderful and makes my hair feel thicker and easier to style.
Violets Are True Shampoo
Violet-pigmented shampoo for color-treated or grey hair
Results You’ll Notice
- Gently cleanses while neutralizing brassiness
- Hydrates and smooths strands
- Leaves hair soft, vibrant, and color-protected
What’s Inside (and why it matters)
- Shea Butter – Deeply moisturizes and softens hair
- Avocado Oil – Smooths frizz and enhances shine
- Moringa Seed Extract – Strengthens strands and supports scalp health
- Sunflower Seed Extract – Enhances shine and protects hair
Violets Are True Shampoo
Sale price$35.00
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Violets Are True Shampoo
Sale price$35.00
Water (Aqua), Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Glycol Stearate, Coconut Acid, Jojoba Esters, Tocopherol, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Persea Gratissima (Avocado) Oil, Citrus Limon (Lemon) Peel Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Saccharum Officinarum (Sugarcane) Extract, Cocamide MIPA, Sodium Isethionate, Ethylhexylglycerin, Glycerin, Aminomethyl Propanol, Sodium Hydroxide, Citric Acid, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance (Parfum), Ext. Violet 2 (CI 60730)
Not sure where to start?
Try the Functional Hair Quiz.
This toning shampoo excels at maintaining blonde, platinum, silver, and gray hair. Customers said it's "the best" at eliminating brassiness while being "truly gentle and hydrating." It's highly moisturizing, making hair "super soft" and manageable. Works effectively with minimal product, contains no wasteful chemicals, and has a pleasant scent.
- Best toning shampoo I've ever used! Keeps platinum blonde hair fresh and vibrant.
- Very moisturizing! Makes my hair feel super soft and keeps gray hair brightly defined.
- Keeps my silver bright and sparkling. Compliments on my hair color are a consistent joy.
C
Very moisturizing! It makes my hair feel super soft. I wash my hair daily but use this every other wash. It keeps my gray hair soft, manageable, and brightly defined.
B
I love this shampoo & conditioner for helping to keep the brass out of my blonde hair!
A
This is hands down the best toning shampoo I've ever used! It keeps my platinum blonde hair looking fresh and vibrant, and it’s the only toning shampoo I’ve found that’s truly gentle and hydrating. I’m obsessed!
J
The best purple shampoo I have ever used. Does not dry out my fine, curly hair at all.
B
For over a year now, I Violets are True Shampoo and conditioner work splendidly to keep my silver bright and sparkling and it takes the smallest little puddle so, I know what’s inside are exactly what I need and no wasteful chemicals. Compliments on my hair color are a consistent joy.
G
Smells great and feels gentle on my hair and scalp...