Privacy Notice

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.backofbottle.com and our mobile apps (the “Site”).  By submitting your order through the Site, you consent to the practices detailed in this Privacy Notice.  This Privacy Notice is effective Septemper 19, 2022.  Our customers are independently owned and operated.  They are required to have a comprehensive privacy notice of their own that is available at their individual location.

WHAT PERSONAL INFORMATION DO WE COLLECT?

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, what site referred you to our site, IP address, time zone, and some of the cookies that are installed on your device.  Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We may collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org .

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, physical address, and phone number.  We refer to this information as “Order Information.”  We will receive information from shipping companies regarding whether the product we shipped was delivered or was undeliverable.

When we talk about “Personal Information” in this Privacy Notice, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Personal Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Personal Information to:

Register your account;

Authenticate you when you login;

Communicate with you;

Fulfill your requests and Orders;

Administer contests and promotions that you participate in;

Recommend or offer you other products and services based on your interests;

Post your product reviews; and

Protect the secuity and integrity of the site

We also use the Personal Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).  We also use this information to ensure that our pages load correctly in your browser and to personalize our offers to you. 

We retain your information for as long as necessary to fulfill the purposes for which we collected the information or as required by law.  We destroy information when it is no longer needed or required or when you ask us to delete it.

HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We take administrative, technical and physical measures to safeguard your personal information against unauthorized access, unauthorized disclosure, theft and misuse. This includes limiting access of employees to, and the use of, your personal information through the use of passwords and graduated levels of clearance. We do not publish all of our security measures online because this may reduce their effectiveness. We take physical precautions to ensure that the computer servers on which your personal information is stored and archived are secure and that access to such servers is protected. We educate our employees with respect to their obligations to protect your personal information.

Although we take precautions against possible breaches of our security systems, no company can fully eliminate the risks of unauthorized access to your personal information and no website is completely secure. We cannot guarantee that unauthorized access, hacking, data loss or breaches of our security systems will never occur. Accordingly, you should not transmit personal information to us using our website if you consider that information to be sensitive.

WHEN AND WHY DO WE SHARE YOUR PERSONAL INFORMATION?

We share your Personal Information with third parties, corporate affiliates, or service providers to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store -- you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy .  Other service providers include: SalesForce, QBC (QuickBooks Commerce), QBO (QuickBooks Online), Google Analytics, and Square 1 Distribution and Logistics.

We require our service providers and our affiliates to keep your personal information secure.  In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf without your prior written consent.  You may be able to access third-party websites through links available on our websites. You may also connect to social networks such as Instagram, Facebook, Vimeo, TikTok, and LinkedIn. These links may be provided for your convenience. We do not have any control over those third-party websites and we do not provide any guarantee that the privacy practices of the hosts of those websites meet our standards. Your use of such third-party websites is at your own risk and will be governed by the privacy policies of those websites and not by this Privacy Notice.

We may transfer information we have about you in connection with a merger or sale involving all or part of our business or as part of a corporate reorganization or stock sale or other change in corporate control.

Finally, we may also share your Personal Information if it is necessary for us to collect a debt from you or to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

WHAT ELSE DO YOU NEED TO KNOW?

Behavioural Advertising:

As described above, we use your Personal Information to provide you with targeted and interest-based advertisements or marketing communications we believe may be of interest to you.  Some of these advertisements may be customized to particular products and services that you viewed or they may be based on inferences about products and services that you might be interested in.  For more information about how targeted advertising works, you can visit the Digital Advertising Alliance: Your AdChoices website at http://www.youradchoices.ca .  You can opt out of targeted advertising by using the link provided in any of the targeted or interest-based advertisements.  Additionally, you may be able to opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/ .

Changes:

Please note that we do not alter our Site’s data collection and use practices when we see a ‘Do Not Track’ signal from your browser.  We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Notice to Persons Outside of Canada:

This Privacy Notice is governed by the laws of Canada and applicable provincial laws.  By submitting your Personal Information through the Site, you understand that it will be governed by the laws of Canada and applicable provincial laws.

Contact Us:

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact our Privacy Officer by e-mail at info@backofbottle.com or by mail using the details provided below:

264-4936 Yonge Street

Toronto, Ontario

M2N 6S3