Innovative formulations crafted with new-to-industry, scientifically proven ingredients and technology.

Designed for customization and personalization.

Enhances the health and well-being of scalp and hair.

Meticulously tested and refined by our community of expert hair stylists for optimal performance.

Ray Civello created BOB™ in response to what he saw as an urgent need in the industry. Current product offerings were not enough.

He wanted to create a modern line that was truly clean and sustainable, that did not compromise on style, luxury or the performance that stylists demand for their professional use in salons everyday. From the sustainable packaging to the all-natural, intoxicating aromas, BOB™ is vegan, PETA certified and never tested on animals.

Watch the latest podcast as Gerard Scarpaci chats with Ray Civello (@raycivello), renowned salon owner and founder of the environmentally friendly brand, Back of Bottle (@backofbottle).